Sam is PINβs marketing expert and commercial strategist who works with CEOs, marketing teams and agencies to deliver smarter marketing. Sam has worked in marketing and commercial roles for Red Bull, Experian, Zomatio, and Peazie. Some of Samβs clients also include BMW, Air Asia, and Fox Sports. Samβs specialty is campaign planning, strategy, ROI planning and attribution, data acquisition, conversion optimization, audience building, and go to market strategies.